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Blanchardstown Area Partnership offers in a variety of workshops and seminars to help people gain the knowledge necessary to develop and run a successful business.
All seminars are from 10am to 1pm unless stated
€10 per seminar.
To book your place contact the Enterprise Dept,
Ph: 01- 820 9550 / 824 7819
Email: enterprise@bap.ie
All classes take place at Dillon House (beside Power City), Unit 106, Coolmine Ind Est, Clonsilla, Dublin 15.
Click here for directions & map >>
26 February
Why it is vital to keep the books straight
Recording data in a systematic manner in the books
Tailoring the record keeping to meet your needs
Bank reconciliation
How to use the information recorded
5 March
Who must register for VAT and why
How to assemble data for VAT and how to completed the returns
What VAT is allowed and disallowed and why
How imports and exports are treated for VAT purposes
Why VAT is the most lethal of all the various taxes
12 March
The concept of on-line marketing
The new media and on-line platforms
Irish consumers and the internet
On-line advertising objectives
Outline internet marketing plan
Types of on-line marketing
Case studies of best practice on-line marketing
The pros and cons of being on-line.
18 March
Promotional Materials within your business
Importance of effective promotional materials
Types of promotional materials and uses
Logo & Corporate Stationery, Newsletters, Brochures, Website
Price Lists/Quotations
Good design practice –v- poor design practice
Real-life examples of strong, effective design
Real-life examples of poor, ineffective design
How to properly brief a designer
Printing options available to your business
How to ensure that your promotional materials get into the right hands!
Hard-copy Delivery (eg direct marketing / An Post)
Electronic Delivery (via newsletter or e-mail)
Top Tips for getting the most from your designer and/or printer
Measuring effectiveness of promotional materials.
26 March
Effective Communication, Confidence Building and Assertiveness
Understanding Communications
- Challenge your understanding of communications
- Introducing you to new communications thinking
- Being aware of how you communicate
- Being confident in your communications
Having confidence in your own communication
- What is your message
- Know what you want to say
- Choose how you want to say it
- Exercises for gaining confidence
Tools for communicating
- Know the tools, understand the kitbag
- Choosing the right tool for the right task
- The media – how to make best use of a very diverse market
Practical preparation
- Discuss & Rehearse with partner
- Listen to feedback
- Reverse roles
Presentation
- Building confidence
- Group communication
- Assertiveness
- Feedback
30 March
What is creativity and idea generation;
Creativity exercises;
Brainstorming;
Idea generation techniques;
How to assess your ideas.
31 March
Summary of relevant Acts, Equality, Unfair Dismissals etc.
Practical application of Acts for the small business
Contracts of employment
Managing poor performance
Policies & procedures
13 April
What is a business plan & why write one
Business plan template (workbook will be provided)
Self assessment, background & experience
Legal structures
Your Product/service
Target market, Market research and marketing strategy
Financial projections, cash flow, profit & loss account
16 April
Definition of guerrilla marketing
Online examples
Suggesting and using guerrilla marketing for clients
Building guerrilla marketing into a marketing campaign
Case studies
How to do it yourself – brainstorming
20 April
Tax registration – sole trader / partnerships / limited companies
VAT – registration / thresholds / cash v accruals accounting for VAT / filing requirements / Year end reporting / penalties
PAYE – registration / filing requirements / year end reporting / penalties
Income tax – calculation / payment dates / allowable expenses V’s disallowable expenses / capital allowances / penalties
Revenue Audits
ROS
How to save tax.
23 April
Payment packages
Shopping carts
Things to watch out for
What works and why.
28 April
Speak the language
Know who you will talk to: customers, customers of your customers
Regulations & customs
Logistics.
7 May
What is Social Media?
Facebook, LinkedIn, twitter, bebo, my space, blogs
How to create and use Social Media to benefit your business
Raising your profile
11 May
What is Market Research
Aims of Market Research
Primary and Secondary Sources of Market Research
Conducting Market Research on a Budget
14 May
How to write attention grabbing headline
How to use the words that sell, (and avoid those that don’t)
Headlines, the rules you must obey
Proven and effective openings you can use NOW!
What are copy connectors and how to use them
POWER words
Live workbook exercise
What’s your most wanted response
18 May
What is creativity and idea generation;
Creativity exercises;
Brainstorming;
Idea generation techniques;
How to assess your ideas.
21 May
4 questions you must ask about YOUR OWN website
How to avoid the “Newbie” learning curve
What does Google think of you?
How to get results at no or low cost
Outperform your competition – find out what they’re doing
Banner ads – how to get other people selling for YOU
Split-testing your return-on-investment
How YOU can find the best keywords
3 June
Why it is vital to keep the books straight
Recording data in a systematic manner in the books
Tailoring the record keeping to meet your needs
Bank reconciliation
How to use the information recorded
11 June
Who must register for VAT and why
How to assemble data for VAT and how to completed the returns
What VAT is allowed and disallowed and why
How imports and exports are treated for VAT purposes
Why VAT is the most lethal of all the various taxes
15 June
Introductions, How eBay works
How Feedback works
How to Search, Bid, Buy & Pay (PayPal)
Registering as a Seller
Photos & Descriptions
Listing an Item for Sale – Live Demo
Pop Quiz – revision of learning
Tactics & Pricing Strategy
Moving Beyond the Basics
Cross Border Trade
Top 10 PowerSeller Tips
18 June
Promotional Materials within your business
Importance of effective promotional materials
Types of promotional materials and uses
Logo & Corporate Stationery, Newsletters, Brochures, Website
Price Lists/Quotations
Good design practice –v- poor design practice
Real-life examples of strong, effective design
Real-life examples of poor, ineffective design
How to properly brief a designer
Printing options available to your business
How to ensure that your promotional materials get into the right hands!
Hard-copy Delivery (eg direct marketing / An Post)
Electronic Delivery (via newsletter or e-mail)
Top Tips for getting the most from your designer and/or printer
Measuring effectiveness of promotional materials.
22 June
What is creativity and idea generation;
Creativity exercises;
Brainstorming;
Idea generation techniques;
How to assess your ideas.
25 June
Principles of Credit Control
Before You Make the Call
The 4 reasons people wont/cant pay
Strategies to achieve payment and maintain
For further details, and to register for any of the above workshops, please contact:
Niall Comber
Enterprise Development Officer
Phone 01 820 9550 / 824 7819
Mobile: 086 354 5210
E-mail ncomber@bap.ie.
All classes will be held at Partnership offices:
Dillon House
Unit 106
Coolmine Industrial Estate
Clonsilla
Dublin 15
Click here for directions & map >>
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