Marketing for a New Economy

“New economy, new tools, new rules”…are you ready?

23 November 9.30am – 2pm

'Marketing in the New Economy' was developed to help business owners looking for highly effective, yet low-cost marketing strategies that get results.

This is an highly dynamic and engaging seminar, which challenges current thinking on marketing, discussing ideas, theories and practical examples. Marketing principles and tactics are discussed leading to practical, real life examples.

The ultimate objective of this session is to help businesses be more successful by increasing revenue and profitability.

In this seminar you will understand:

  • High impact, low cost, marketing for small & medium businesses
  • How to be the only viable choice for your prospective customers
  • How to get revenue lying dormant in your business. Are you leaving money on the table?
  • How to find the best, most responsive and most profitable customers
  • How to compete with the “big boys” and pick marketing battles you can win
  • How to craft compelling, irresistible offers
  • How to eliminate menial cold call leg work
  • How to build better relationships with your customers
  • How to analyze your customer list and more importantly what to do with the data once you have it
  • How to build a marketing system to get more customers
  • Put your marketing on auto pilot for predictable, reliable results
  • How to create marketing assets that bring qualified leads
  • How to make your website work harder for you – the key elements you must get right
  • Spend time talking to customers who are already interested in talking to you and avoid “information seekers”
  • How to get testimonials and what to do with them
  • Lessons from other industries
  • How to track ROI on advertising and how to improve it
  • Getting the message-to-market match right – this is one of the most important secrets to your success

Who is this for?

All small to medium businesses from beauty to medical, engineering to hospitality and everything in between can benefit, as the principles are universal. No matter what your business is, or you plan it to be, marketing is a key function. Without it, no-one knows you exist.

You can book your place (and pay for it) by simply clicking on Paypal button.

€15 per participant, from September

You do not need to have a paypal account to use this. All you need is a bank card.

You can book your place (and pay for it) by simply clicking on Paypal button.

Alternatively, you can contact us directly @
P: 01 820 9550
M: 086 354 5208

Classes take place at Dillon House (beside Power City), Unit 106, Coolmine Ind Est, Clonsilla, Dublin 15.
For directions & map


"Thoroughly enjoyable" - Frank Mulhall

"Very informative" - Cahterine Mahon

About the tutor:

Paula Crawford
Paula coaches clients as a marketing consultant, advicing on their marketing strategies & implementation. Paula has developed software systems that assist companies to automate business processes, allowing them to manage their businesses better. Industries Paula has worked in include publishing, education, construction & hospitality.

She has delivered seminars & training since 1998, mostly working with large companies (including RTE, Eircom, Ryanair); SMEs; and Government Departments. Paula has been working with the Partnership since 2009.

Paula is currently completing a Masters Degree.

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